GTCO Fashion Weekend 2026: J and J Stitches Celebrates New Opportunities and Business Growth
By Temidayo Anthony

For Janada Samuel, founder of J and J Stitches, participating in the 2026 GTCO Fashion Weekend represents more than an opportunity to showcase her products; it is a significant step towards expanding her brand, building business relationships and reaching new customers.
One of the vendors at the fashion event, Samuel specialises in bags, footwear and fashion accessories. Through J and J Stitches, she produces fancy flip-flops, custom-designed handbags, bezel caps, beaded accessories and other creative fashion items designed to appeal to different tastes and styles.
She also expressed satisfaction with the reception her brand has received since the event began, noting that the platform has provided opportunities to connect with other entrepreneurs, potential customers and industry players.

Beyond showcasing her products, the event has already opened doors for possible collaborations and business partnerships, while sales recorded since the opening day have further encouraged her expectations.
Samuel said she was optimistic about selling out her products before the event ended, adding that she hoped the exposure and connections gained would translate into bigger opportunities for J and J Stitches.
For the fashion entrepreneur, the GTCO Fashion Weekend is not just a marketplace but a platform for networking, brand visibility, creativity and business expansion.
She expressed hope that the experience would mark the beginning of greater achievements for her brand, providing opportunities to reach wider markets and establish J and J Stitches as a recognised name in Nigeria’s fashion and accessories industry.

