Makeup is a Collaborative Story That Results In Beauty- Sheika Daley
Written by Temidayo Anthony
Publisher BorderlessMediaNg
Beauty innovator Sheika Daley had the second masterclass for the first day of 2024 GTCO fashion weekend , Sheika is a talented makeup artist and beauty expert, known for her impactful work in fashion and entertainment. She spoke on the topic “A Maestro in the world of celebrity Makeup Artistry”.
Speaking about her Journey into the beauty industry, Sheika gave her mother the credit as she was the first beauty artist she knew, “My mother taught me everything about colour theory, different textures, weld painting, abstract painting and I moved with passion into my work and I have never been disappointed”.
Talking about what it takes to be a Maestro in the world of celebrity makeup artistry, makeup is a collaborative story that result in beauty, from collaborative process from photographers, stylists to hair stylists also she reckon with her technique of not cookie cutter anyone but try to find the best products and the best techniques that work for each individual person, highlight that as with different shades of colour focusing on individuality and their personalities help you know, reflect the true state of the makeup on clients.
To buttress her point Sheika demonstrated techniques that gives perfect makeup, in keeping the foundation on for as long, doing layer into certain layering technique, priming essential, specific primers work better for the technique that she uses. Hydration is also important for glowing result without it really being too poorly Gracie. So there’s a technique to every step that gives your clients flawless beauty, furthermore she gave names of products that could enhance beauty blend like Mercier, Laura, lman powder, Lancome moisturizer, Hydra Primer and many. It was an educative Masterclass and attendees had a lot to learn from Sheika Daley.
Sheika has worked on celebrities including Zendaya, Alicia keys, Yara Shahidi, also featured in prominent magazine such as Vogues, Harper’s Bazaar and Elle.