FirstBank Calls for All to Adopt Kindness as a way of Life as it Celebrates it’s 2021 Corporate Responsibility and Susataniability Week.
Publish by Borderless Media
DrAdesola Adeduntan
“Kindness…..away of Life” is the theme for the commemoration of FirstBank 2021 Corporate Responsibility and Sustainability week . The best definition of kindness is not one provided by any of the world’s best dictionaries but one demonstrated by how we treat others on a daily basis. Kindness is a universal language that does not require any special knowledge, exposure, skills, training or background to understand and appreciate it as a beneficiary or observer of a kind act. Neither is any special knowledge or training required to show and extend it to others. Just as anyone and everyone can be shown acts of kindness, all persons without exception can and ought to show and extend acts of kindness to others. Kindness flows from deep within us, from the better angels of our nature. Hence, the common idiom “the milk of human kindness”. This year’s CR&S Week, scheduled to hold from 26th – 30th July 2021, will feature Kind Comments Days, visits to orphanages/fewer privilege homes, webinars focused on the kindness theme, SPARK school engagement among other activities – lined up for each of the days. The yearly CR&S Week is a dedicated week designed to offer FirstBank staff, customers and the public opportunities to demonstrate the milk of human kindness that flows in them and give their time and resources to defined causes. It seeks to amplify FirstBank’s innate culture of giving and volunteering as embodied in its Employee Giving and Volunteering programme.
This year’s CR&S Week, scheduled to hold from 26th – 30th July 2021, will feature Kind Comments Days, visits to orphanages/fewer privilege homes, webinars focused on the kindness theme, SPARK school engagement among other activities – lined up for each of the days. The yearly CR&S Week is a dedicated week designed to offer FirstBank staff, customers and the public opportunities to demonstrate the milk of human kindness that flows in them and give their time and resources to defined causes. It seeks to amplify FirstBank’s innate culture of giving and volunteering as embodied in its Employee Giving and Volunteering programme.
The Corporate Responsibility and Sustainability Week was introduced in 2017 as part of the bank’s longstanding Employee Giving and Volunteering programme created to enable and encourage staff to give back to society through donations and volunteering. Specially designed to reignite acts of random kindness in the society with events that are tailored to reorient people towards the right values, it provides a veritable platform for encouraging the citizenry to intentionally create a positive impact in their immediate environment. One of the main highlights of the first CR&S Week was the SPARK Initiative. S.P.A.R.K stands for Start Performing Acts of Random Kindness. But originally the “S” stood for “Staff”. It was changed to “Start” to broaden the initiative beyond just staff and encourage everyone else to be part of the kindness brigade. Also, “P” originally stood for “Promoting” but was changed to “Performing” to convey the sense that participants are equally involved in actually doing kind acts and not only promoting kindness.
Held between 25 – 29 September 2017 with “Promoting Kindness: Putting You First” as the theme, the maiden CR&S Week was the first of its kind in Nigeria’s financial services industry. It highlighted the role FirstBank’s corporate citizenship interventions was playing in driving positive impact across various communities – all within one compact week. It was aimed at encouraging people everywhere to step out of their comfort zones, shift attention from themselves and their personal needs to others in society who have not been as fortunate as they have and perform a random act of kindness towards them. The first edition of the CR&S Week provided an opportunity for FirstBank staff to give their time and resources to promote acts of random kindness within their communities and contribute to the welfare and well-being of others through giving and visits to orphanages/homes of the less fortunate and internally displaced people (IDPs). Within the same week, the bank held career counselling sessions with secondary school students across the six geo-political regions in Nigeria with FirstBank staff coordinating the impactful sessions that inculcated the values of financial literacy and inclusion in young students. Also, staff had the opportunity to nominate beneficiaries they believe are deserving of random acts of kindness. Through this activity, Baby Ijeoma was nominated as one of the beneficiaries that received corrective heart surgery in India which was in partnership with the Vama Wave Foundation. The impact of the first edition went beyond Nigeria as FirstBank’s subsidiaries in sub-Saharan Africa and the UK also participated, benefitting people and at least 22 charities in six countries.
