Smirnoff and its accomplices kickstart detty december at Noknownaddress
Published by Borderless media
Smirnoff NoKnownAddress has officially flagged off Detty December with the largest official gathering of rascals since 1864.
Smirnoff NoKnownAddress took place at the Landmark Event Centre in Lagos on the 27th of November 2021. The mystery event whose location was not revealed until few hours has been tagged the largest gathering of rascals since 1864, attracted the ‘infamous’ bunch from all over Lagos. Media personalities, influencers, and party lovers showed up to join Smirnoff on the road to infamy.
Smirnoff NoKnownAddress delivered a jail themed event to structure a fantasy world for guests to explore the Smirnoff brand; drawing on the glam, glory, and guts that underlie the inner rascal in everyone. The event featured mugshots-themed photo installations, a Trial room- which was a personality test in the form of a dual-choice infographic drawn across the floor to help guests discover their Smirnoff City Recipe, an onsite commissary with a Tattoo shop by Guilo Twist, a merchandise shop with the highly sort after Smirnoff City Recipes boxes and apparels.
Guests paired their Smirnoff City recipes with urban street food from pop-up shacks by Islander Grills, Korede Spaghetti and Onje.
Smirnoff Nigeria’s Brand Ambassador, DJ Spinall, Falz, OmahLay, Joeboy, Ajebo Hustlers, DJ Anonymous, DJ Titanium, SIMSTHEDJ, DJ 4kerty who masqueraded as Unknown DJ, Loud Choir and DNMT thrilled guests with electrifying performances. Whilst Shody, MIA and Tolu Daniels kept the energy high and constant.
Some of the guests spotted include Kim Oprah, Derenle Edun, KieKie, Pearl Hart, Moet Abebe, Daala Oruwari, Somadina, among other rascals and accomplices of Smirnoff.
